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Apple, Samsung, Microsoft, and other players have not tried to imagine every possible use for a smartphone and build it themselves. This is what is an expected product. The company may extend a product line, adding new models that have greater appeal to a smaller segment of the market. Instead they have created the technology infrastructure and an open marketplace for applications. This approach allows for early customer feedback but reduces the risk of product issues during the launch. Subscribe to: Post Comments Atom. For Pepsi, the product hierarchy is as follows :.
Pepsi : Marketing Diary: Product Strategy
In this section we will look at how marketing approaches for a product change over time. Augmented product : It is a differentiated product that is made to exceed a consumer's expectations. These emerging competitive threats drive new marketing tactics. Search for:. Usually the improvements brought about by non-product tactics are relatively short-lived, and basic alterations to product offerings provide longer benefits.
Description: Tuesday, 12 August Product Strategy. In augmented product , when the company does a differentiation to the product, its oncoming in the market is a potential threat to competitors. While we often think of an introduction or launch as a single event, this phase can last several years. We just considered the case of Apple launching a new product the Apple Watch.